2024
Art Direction, Graphic Design, Campaign Concept
COLLABORATION WITH GROUNDS
To expand on the grounds ethos of ‘leap gravity’, linking this to an aircraft and its ability to almost defy gravity.
“THROUGH SHOES, WE CREATE A NEW FORM OF COMMUNICATION BETWEEN HUMANS AND THE EARTH”
Conceptual promotion idea for grounds, using an aircraft with the sole from the brand’s ‘jewelry’ model. It presents the concept of the ‘travel campaign’ as a new form of communication globaly, for everyone on Earth.
3D Design by Li
Model by Ariana, Swek
Sound by Gwen
Graphic Design by Haruna Hayasaki
Art Direction by Haruna Hayasaki
Disclaimer : Speculative campaign concept, developed independently.