SHOWCASE
THE STORY
COOKED MAGAZINE
FOR ZANDRA RHODES
FOR STUDIO AGAEA
CAVE
AIRCRAFT
FOR VIOLA
JAPAN WITH MAISON MARGIELA
ABOUT
2025
'COOKED', IS A CULTURED MAGAZINE THAT COMBINES FASHION AND SNOWBOARD CULTURE. IT IS A COLLATION OF IDEAS, MOMENTS, STORIES AND THE PEOPLE THAT INSPIRE THESE, ALL CONTAINED WITHIN A PRODUCT THAT WILL BE A CULTURAL ARCHIVE OF HOW THE WORLDS OF FASHION AND SNOWBOARDING CAN MEET. BY BLENDING HIGH FASHION AND CREATIVE DIRECTION, WE DIVE INTO THE SNOWBOARDERS PERSONAL WORLD INTERTWINED WITH ITS DEEP CULTURE. EACH ISSUE IS CRAFTED INTRICATELY AND COLLECTABLE.
MOCKUP OF COVER
CREATED USING PHOTOSHOP
IMAGE TAKEN IN STOCKHOLM, SWEDEN FOR DIYX
TAKEN USING FUJIFILM AND EDITED WITH CAPTURE ONE
FROM COMPETITIVE SNOWBOARDING TO FASHION, LUCAS BAUME AKA YUNG DOLI WAS
THE PERFECT INSPIRATION FOR UNDERSTANDING HOW SNOWBOARDING AND FASHION
CAN MEET. I WAS INITIALLY INSPIRED AFTER LISTENING TO HIS EPISODE ON THE BOMB
HOLE PODCAST, THE LEADING PLACE FOR SNOWBOARD INTERVIEWS. HERE, HE DESCRIBED HOW HE FOUND HIS OWN STYLE AND CREATIVITY THROUGH SNOWBOARDING AND HOW HE BROUGHT HIS UNDERSTANDING OF FASHION TO MAKE HIS OWN CLOTHING BRAND, WHICH HE DESIGNS ALL HIMSELF.
THE FASHION CONNECTION WAS PORTRAYED THROUGH THE USE OF EDITORIAL STYLE IMAGES SUCH AS THE CHANGING OF CLOTHES, AS SEEN ABOVE. THIS HELPS TO SHOWCASE THE REALITIES OF SNOWBOARD LIFE AND CULTURE WHILST RETAINING A FOCUS UPON STYLING AND FASHION PRINCIPLES.
THE USE OF STRETCHING TYPE POSING ALLOWS FOR FURTHER INTERPRETATION OF HOW I SEE FASHION AND HOW IT CAN BE CONNECTED TO THE HUMAN BODY AND THE CONCEPT OF SNOWBOARDING IN ITS MOST NATURAL FORM.
THE USE OF MAEUP AND LIGHTING ALSO HELPS TO SHOW THIS CONNECTION, GIVING THE VIEWER A CLEAR IMAGE OF THE ATMOSPHERE AND EXPERIENCE THAT INSIPIRES THE STYLING.
PROMOTION POSTER
PROMOTION VIDEO
🔗 WEB MAGAZINE PROTOTYPE
🔗 Haruna Hayasaki | Ravensbourne 2025
🔗 DIGITAL MAGAZINE IS AVAILABLE ONLINE
CREATIVE/ART DIRECTION & PHOTOGRAPHY BY HARUNA HAYASAKI
3D DESIGN BY TRISTAN PARKIN
UX/UI DESIGN BY IBUKI HYUGA
MODEL BY JENNY XU, KATE VEIMAN, TAMSIN WHITE
LIGHTING BY ROBBIE EWING
VIDEO EDITING BY JACOB JOHNSON